Three Systemic Problems
The internet faces fundamental challenges in trust, ownership, and discovery that affect billions of users and businesses worldwide.
Trust Crisis
We don’t know who to trust online because the internet lacks built-in cryptographic proof of identity.
Ownership Illusion
You don’t own your digital services or audience: you just rent space from centralized platforms.
Discovery Monopoly
Giant platforms control discoverability through opaque algorithms and expensive advertising.
Trust
The internet was never built with a native way to prove who or what you are talking to.
Websites, apps, and people interact without cryptographic proof.
Impostors and fake accounts can spread fraud, scams, and misinformation.
Platforms decide what you see with opaque, often pay-to-play rankings.
Users can’t easily verify the authenticity of content, services, or accounts.
The Result:
We don’t know who to trust online.
Without cryptographic proof, online interactions are vulnerable to fraud and deception.
Ownership
Most online services today are controlled by centralized platforms.
You don’t really own your service or your audience — you just rent space.
Platforms make the rules and can shut you down anytime.
Moving your service elsewhere is painful and risky.
Platforms exploit user data for their own profit.
The Result:
This creates vendor lock-in and a fragile dependence on big platforms.
Centralized platforms own your data, audience, and can shut you down at any time.
Discovery
Discoverability is controlled by a few giant platforms that sell ads or manipulate rankings.
Wealth is concentrated in those companies.
Small businesses and startups can’t compete with big ad budgets.
Consumers pay more because advertising costs are baked into prices.
The Result:
Innovation suffers and consumers end up paying for the ads.
Giant platforms control visibility through expensive ads and opaque algorithms.
The Scale of the Problem
Annual losses to online fraud and cybercrime globally
Tech giants control most of the internet’s infrastructure and data
Global digital advertising market dominated by a handful of platforms
Verana Solves All Three Problems
By creating an open trust layer for the internet, Verana enables verifiable digital services, true ownership, and fair discovery based on cryptographic proof rather than advertising budgets.
Cryptographic Trust
Built-in verification of identity and credentials
True Ownership
Own your data, audience, and digital services
Fair Discovery
Discoverability based on verified credentials, not ads