Service Discovery
Breaking free from centralized platforms that control visibility through advertising budgets and opaque algorithms.
Why Discoverability is Broken
Today, consumer discoverability of goods and services is controlled by centralized platforms that rely on advertising, opaque SEO algorithms, and now even sponsored AI results.
Wealth Concentration
Wealth is concentrated in a handful of dominant companies that control discovery algorithms.
Stifled Innovation
Startups and SMEs cannot compete with massive advertising budgets, limiting innovation.
Higher Prices
Intermediaries capture disproportionate value, forcing consumers to pay higher prices.
Current Discovery Model
Organizations
High-Budget Organizations
Enterprises, funded scale-ups
Low-Budget Organizations
Startups, SMEs
Dominant Platforms
Advertising Platforms
Control discovery & ranking
Wealth concentration at dominant platforms
Consumers
End Users
Pay higher prices due to ad cost pass-through
Find high-budget services easily
Rarely discover low-budget alternatives
Consumers pay higher prices to cover ad spend
For Small Organizations
Small budgets ⇒ little/no discoverability. Competing on ads is unsustainable.
For Consumers
Limited choice and higher prices due to platform intermediaries capturing value.
Service Discovery: Re-distribution of Wealth
Verana replaces the advertising monopoly with an open, decentralized, and verifiable trust system powered by verifiable credentials.
Any ecosystem can certify claims, service owners attach those credentials to their digital channels, and the Trust Resolver indexes the proofs automatically.
Ecosystems
Establish decentralized trust networks that specialize in certifying claims for specific industries or jurisdictions.
Credentials
Organizations and individuals obtain verifiable credentials they can attach to every service endpoint.
Auto-Indexing
Credentials are crawled, cryptographically verified, and added to the global directory of verifiable data.
Discovery
Services surface because of the claims they can prove—not because of who bought ads.
Economic Transformation
Verana shifts power away from centralized platforms toward a federated economy of ecosystems that compete on trust, authenticity, and credential quality.
Verana Discovery Model
Organizations
Any-budget organizations
Equal opportunity for discovery
Ecosystems
Credential issuers
Issue verifiable credentials and sustain governance through issuer fees
Trust Resolver
Directory & verification
Auto crawl, verify, and expose a public index of proven claims
Search by proven claims, not by ad budgets.
Consumers
End users
Query the resolver, evaluate proofs locally, and transact directly
Users pay providers directly—no hidden ad tax.
Key Benefits of the Verana Model
For Organizations
Equal discovery opportunities regardless of marketing budget.
Compete on credentialed trust and service quality, not ad spend.
Maintain direct relationships with customers without intermediaries.
Operate with a transparent, verifiable reputation system.
For Consumers
Lower prices without the advertising markup baked into services.
Discover quality offerings from organizations of any size.
Verify every claim with cryptographic proofs.
Escape algorithmic manipulation and dark advertising funnels.
Ready to Transform Discovery?
Join the movement toward fair, transparent, and trust-based service discovery.