Solving Ownership
Own your digital services, your audience, and your data, not just rent them from centralized platforms.
The No Ownership Problem
Today’s digital services are built on centralized platforms that act as gatekeepers. Whether it’s a social network, an app store, or a SaaS provider, organizations and individuals rarely own their services or their audiences.
Content and connections are rented
Your audience, data, and digital presence exist at the mercy of platform policies.
Opaque rules and de-platforming
Platforms can change rules or remove your service without warning or recourse.
Costly, disruptive migrations
Moving between providers often means losing audience, data, and starting from scratch.
Data captured and monetized
User data is mined and monetized by intermediaries, not by service owners.
Current Centralized Model
Organization
Individual
Centralized Platform
• Opaque rules
• Arbitrary de-platforming
• Vendor lock-in
• Data exploitation
End Users
Audience
Dependent
Controlled
The Result
Vendor lock-in, loss of sovereignty, and a fragile dependency on centralized operators.
Migrating from Vendor Lock-in to Self-Sovereign Services
Verana enables organizations and individuals to deploy Self-Sovereign Services: digital services they fully own and control. Built on verifiable credentials and decentralized trust registries, these services are portable, provable, and free from platform lock-in.
True Ownership
Services run under your decentralized identifier (DID), not under a platform account.
Data Sovereignty
Retain full control over your data, audience, and connections at all times.
Portability
Migrate freely between cloud, self-hosted, or hybrid environments without losing trust or discoverability.
Verifiable Authenticity
Cryptographically prove the legitimacy of your service to users and partners.
Trust-Based Discovery
Services are discovered via Verana’s resolver, ranked by credentials—not ad budgets.
Autonomous Operation
Operate independently without requiring platform permissions or approvals.
Examples of Self-Sovereign Services include:
Decentralized Social Channels
Creators fully own their channels, audiences, and provenance.
Agentic AI & IoT Services
AI agents and IoT devices operate under verifiable credentials with provable ownership.
Content Delivery Channels
Media catalogs and content services with guaranteed provenance and creator attribution.
Business Chatbots
Customer support and business chatbots that remain verifiable and portable.
Self-Sovereign Service Model
Organization
Individual
Self-Sovereign Service
Owned under DID
Verana Trust Resolver
Auto-indexed
End Users
Audience
Deploy & Control
Auto-indexed
Direct Interaction
(no intermediaries)
Discover
The Migration
Replace dependency on centralized vendors with autonomous, verifiable ownership, turning digital services into assets you control, not permissions you rent.
Ready to Own Your Digital Services?
Start building self-sovereign services that you truly own and control.